Tag Archives: Study

Netflix subscribers show growing sensitivity to price increases

At an increase of $1 per month, 8% of Netflix subscribers say they would downgrade their plan, with 8% saying they would cancel service altogether. At an increase of $3 per month, the rate of likely cancellations doubled, while the rate of likely downgrades nearly tripled. At an increase of $5 per month, the rate of likely cancellation increased another six points (38%), while the rate of likely downgrade increased only three points (17%). – Joseph O’Halloran, Rapid TV News » http://bit.ly/2DfwrFv


Multiscreen Index reveals first worldwide decline in TV service subscribers

Looking at platforms, the research found that cable lost 220,000 subscribers, satellite lost 900,000 while telco television gained 920,000. In the quarter, online services Sling TV and DIRECTV NOW added 26,000 and 63,000, with totals of 2.37 million and 1.81 million respectively. – Joseph O’Halloran, Rapid TV News » http://bit.ly/2CYSgcu

You can catch a mood from watching YouTube videos

A new study in the journal Social Psychological and Personality Science is the first to measure the effects of YouTube videos on viewers’ emotional state, according to its authors, psychologists Hannes Rosenbusch, Anthony Evans, and Marcel Zeelenberg from Tilburg University in the Netherlands. Previous studies have examined emotional contagion in text-based platforms like Twitter and Facebook, noting that feelings move online from one person to another just as they do in physical environments. – Ephrat Livin, Quartz http://bit.ly/2Q6pdXy

The annual PornHub year in review tells us what we’re really looking at online

The company, which owns most of the major porn sites online, produces a yearly report that aggregates user behavior on the site. Of particular interest, aside from the fact that all of us are horndogs, is that the US, Germany, and India are in the top spots for porn browsing and that the company transferred 4,000 petabytes of data or about 500 MB per person on the planet. – John Biggs, TechCrunch https://ift.tt/2UKcFsn

15% of Singaporean consumers view pirated TV

The survey, commissioned by the Asia Video Industry Association’s (AVIA) Coalition Against Piracy (CAP) and conducted by YouGov, also highlights the detrimental effects of streaming piracy on legitimate subscription video services. Of the 15% of consumers who purchased a TV box for free streaming, more than one-quarter (28%) asserted that they cancelled their subscriptions to a Singaporean-based online video service as a direct consequence of owning an ISD. – Broadband TV News https://ift.tt/2QnKBMk

Ratings falls but linear TV sustains advertiser demand

The survey from WPP’s media investment group described an advertising world characterised by declining linear TV viewing, new addressable television capabilities, competitive digital video platforms, measurement, cord-cutting and more. It came to a stark conclusion that globally in 2018, linear TV has shown no new signs of life with ratings falling even with mainstays like NFL. – Joesph O’Halloran, Rapid TV News https://ift.tt/2P0zOrs
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