Tag Archives: Social Media

Facebook Live Is the New QVC

Scan across the Facebook Live map, and more often than not, someone will be selling you something: impossibly fuzzy blankets; vintage clothing; pearls. Facebook launched Live to all users in 2016, hoping to capitalize on the burgeoning live video trend and court high school and college-age users who were moving away from the platform toward competitors like Snapchat. But for small business owners, Live streaming has taken the passive ecommerce shopping experience and made it active, without ever forcing a shopper outside for human interaction. Sellers aren’t just selling pearls: They’re selling two hours of time—what Reeves calls “hanging in the comments”—chatting about relationships, motherhood, and, from time to time, pearls. – Beejoli Shah, WIRED via Ars Technica http://ift.tt/2zCx8b3
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Facebook launches Creator app for influencers to build video communities

But one thing sorely missing from Facebook Creator is new ways for influencers to monetize. There’s no subscriptions or tipping, and they can’t even inject revenue-sharing ad breaks into their videos. The only option is to post sponsored, branded content and label it with Facebook’s partnership tagging feature. At least Simo says “it’s not a one size fits all when it comes to monetization. [Creators] all need a lot of different things. We’re open to exploring a lot of different business models but on that front nothing to announce at this time.” – Josh Constine, TechCrunch https://t.co/zFSExSSrWd

Facebook looks to emerging markets for streaming rights to sports 

Facebook has made no secret of soccer’s importance to its aspirations as a broadcaster. It aired over 3,500 different live sports events in the first six months of the year alone. Despite the breadth of sports it shows, from American football to college lacrosse, Facebook insists it doesn’t want to replace traditional broadcasters such as Sky and BT Sport as the home of live games. Instead, the social network has cited its deal with Fox Sports to live stream Champions League matches in the U.S. as an example of its intentions over the coming months. If Facebook were to be the sole broadcaster of the Champions League in the U.S. now, it would likely struggle to recoup the $60 million Turner Sports paid to secure the broadcast rights for 2018-2021. – Seb Joseph, Digiday http://ift.tt/2yXWwUw

Fox’s ‘Ghosted’ Will Premiere on Twitter Ahead of Broadcast Debut

The premiere episode of “Ghosted,” a half-hour comedy starring Adam Scott and Craig Robinson as paranormal investigators, will stream nightly on Twitter at 9 p.m. ET Sept. 21-24, then make its scheduled broadcast debut Oct. 1. Twitter will also be home to a new nightly pre-show for Fox drama “Empire” set to stream Wednesdays at 7:30 p.m. ahead of episodes of the broadcast series at its new 8 p.m. time period. Beginning at 11 p.m. tonight, Twitter will also host a marathon of returning Fox comedy “The Mick.” – Daniel Holloway, Variety http://ift.tt/2jJ2tlp

Spotify launches an iMessage app for texting songs to friends

Spotify has quietly launched its own iMessage application that let you text songs to friends with just a few taps. The new app hasn’t been officially announced, but appears to be similar in functionality to Spotify’s Messenger app, which went live earlier this spring as one of Messenger’s new chat extensions. – Sarah Perez, TechCrunch http://tcrn.ch/2vWFqFs

Facebook Launches ‘Watch’ Video Guide and Shows Across U.S.: Will Viewers Tune In?

With the Watch push, Facebook is certainly trying to vie with YouTube as a home for longer-form video. And Facebook is hoping to grab a bigger chunk of money from advertisers’ TV budgets, by steering users toward content with more 15-second ad-break opportunities. It’s worth noting that in addition to smartphones and desktops, Watch is available on several connected-TV platforms: Apple TV, Amazon Fire TV, Android TV and Samsung Smart TV. – Todd Spangler, Variety http://ift.tt/2elwSAU
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