Netflix tests video promos in between episodes, much to viewers’ dislike

Needless to say, consumer reaction to these promos – which consumers perceive as advertisements – has been fairly critical so far. Netflix is a paid subscription service, not an ad-supported one like Hulu with Limited Commercials. That means customers expect on-demand viewing with no ads. And they think of anything that disrupts their viewing as an advertisement, as a result. – Sarah Perez, TechCrunch https://ift.tt/2vQ9C7m

vMVPDs show strong year-on-year growth

The analyst said that its research has revealed that over the past year it has seen concrete indicators that more and more users are gravitating toward linear TV on OTT via virtual MVPDs such as Sling TV, DirecTV Now, PlayStation Vue, Fubo, Philo, YouTube TV and Hulu Live. comScore’s data found that uptake of virtual MVPDs is still small but growing rapidly. It calculated that in April 2018, 4.9 million US households (5%) with Wi-Fi internet streamed a 58% increase in households from the year before. – Joesph O’Halloran, Rapid TV News https://ift.tt/2PkoyTt

Renée Zellweger To Star In ‘What/If’ Netflix Series From Mike Kelley & Robert Zemeckis

Written by Kelley and produced by Page Fright, Atlas Entertainment and Compari Entertainment in association with Warner Bros. Television, What/If explores the ripple effects of what happens when acceptable people start doing unacceptable things. Each season will tackle a different morality tale inspired by culturally consequential source material, and the power of a single fateful decision to change the trajectory of an entire life. – Nellie Andreeva, Deadline Hollywood https://ift.tt/2BfeJmF

Microsoft’s Walmart partnership isn’t about retail — it’s about streaming

This sudden, extensive push toward streaming games to devices instead of running them from hardware paints a new vision of the possible future of gaming. Ubisoft CEO Yves Guillemot even recently said that the next console generation would be the last, and that he thinks “streaming will become more accessible to many players and make it not necessary to have big hardware at home.” – Stefan Birrer, Phenix via VentureBeat https://ift.tt/2vONVEr

Ajit Pai Knew FCC Cyberattack Was Fake for Seven Months but Kept Quiet

Released on August 8, the IG report found that senior FCC officials had misled Congress and the American public by first announcing, and later defending in letters to lawmakers, a claim that a distributed denial-of-service (DDoS) attack had crippled the commission’s comment system last May, amid efforts by its Republican members to roll back Obama-era net neutrality protections. – Dell Cameron, Gizmodo https://ift.tt/2Bc2dUZ

Kenya Barris Signs $100 Million Netflix Deal

The “Black-ish” creator has signed a three-year overall deal with the streaming service that will see him produce series exclusively for Netflix. According to a source with knowledge of the negotiations, the deal, which carries an option for an additional two years, is valued at roughly $100 million — putting Barris in the same ballpark as recent Netflix recruits Shonda Rhimes and Ryan Murphy. – Daniel Holloway, Variety https://ift.tt/2KV197y
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