Category Archives: Production Stream

YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year, eMarketer Estimates

YouTube derives 73% of its ad revenues from video in the U.S., according to the firm, and represents 11% of parent company Google’s total U.S. ad revenues. While the eMarketer forecast also took a look at comparative spending on other social video platforms — including Facebook, Snapchat, and Twitter — it notes that YouTube’s revenues should not be regarded via one-to-one comparison given that, unlike the other companies, its traffic and content acquisition costs exceed half of its revenues. – Geoff Weiss, Tubefilter https://bit.ly/YTRevs
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Netflix to Buy ABQ Studios in Albuquerque, Bring $1 Billion in Production

Upon the deal’s completion, the company plans to bring $1 billion dollars in production to New Mexico over the next 10 years and create up to 1,000 production jobs a year. This is Netflix’s first purchase of a production studio complex. – Tim Baysinger, The Wrap https://ift.tt/2Ogxqg1

Peter Bart: Netflix Covets Kudos In Its Global Expansion, But Movie Battles Loom

The Netflix forays have put Hollywood on its heels because they’ve impacted so many fronts. For example, network gurus used to put down the streamer’s comedy initiatives, pointing to its reliance on “taste clusters” — a system purporting to predict viewership by measuring the tone and timbre of audience feelings. But lately Netflix has quieted skeptics by signing the likes of Dave Chappelle, Chris Rock and Jerry Seinfeld as well as pumping out a special every week. Typically, Netflix claims disinterest in demos and is silent on viewership. – Peter Bart, Deadline Hollywood https://ift.tt/2yijx5S

A new report outlines Apple’s reluctance for mature content on its streaming service

[Apple] is swinging for the fences it’s picked up a reboot of Steven Spielberg’s Amazing Stories, a space show from Battlestar Galactica’s Ron Moore, a network drama starring Reese Witherspoon and Jennifer Aniston, a show based on Isaac Asimov’s Foundation series, and more. The WSJ report notes that Apple’s preference is for family-friendly projects that appeal to a broad audience, and that it’s trying to avoid weighing into overly political or controversial territory with the content that it’s producing — only a handful of those shows “veer into ‘TV-MA’ territory.” – Andrew Liptak, The Verge https://ift.tt/2xxguaA

YouTubers are not your friends

Sociologists Richard Wohl and Donald Horton originally coined the concept of parasocial interactions and relationships in 1956 to explain how audiences developed attachments to media figures. It boils down to one-sided affection: a person invests emotional energy and attachment in a media figure, and they develop a sense of kinship and intimacy that makes them feel as though they know the celebrity — even though the celebrity has no idea they even exist. – Megan Farokhmanesh, The Verge https://ift.tt/2D5R7Sl
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