Category Archives: Apps & Devices

Hulu Unveils New Pause Ad Experience – Hulu Press Release

Press Release: With Hulu’s new pause ads, advertisers no longer need to interrupt the storytelling experience to get their message in front of the viewer. The pause ad takes advantage of the natural behavior exhibited in streaming TV viewing today. It is non-disruptive and viewer-initiated, and appears when a viewer pauses the content they’re watching… – Jeremy Helfand, Hulu » https://hulu.tv/2TnaPwE
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AT&T’s DirecTV Now is losing the cord cutters

AT&T’s live TV streaming service, DIRECTV NOW, is not doing so well. Along with AT&T’s fourth-quarter earnings released this morning, the company reported a sizable loss of 267,000 DirecTV Now subscribers. This left AT&T with fewer DirecTV Now customers at the end of the year (1.6 million), than it had in Q2 (1.8 million). – Sarah Perez, TechCrunch » https://tcrn.ch/2DIZmCg

How Much Are Consumers Willing to Pay for Streaming Services?

According to the THR/Morning Consult poll, which surveyed 2,200 adults from Jan. 17-19, Netflix is pushing the limits of its pricing power. Its most premium offering, a $16 product, is at the top end of what survey respondents say the “acceptable range” for a service with unlimited movies and TV shows is, at $10-$16 monthly. NBCUniversal’s streamer to debut in 2020 will have commercials, and the poll indicates an acceptable range for such a service is $8-$12, though Comcast cable subscribers will get it free, at least at launch. – Paul Bond, The Hollywood Reporter » http://bit.ly/2DFOrJw

Roku launches premium subscriptions for Showtime, Starz, and other services today

It’s an approach that’s similar to the paid add-on “channels” such as HBO, Showtime, and CBS All Access that Amazon offers to Prime Video customers. Roku thinks people might find it to be a more convenient subscription manager since there’s no recurring membership required. Each service offering a subscription will have a free 30-day trial. What’s less convenient is that Roku doesn’t have HBO among its partners, so you’ll have to get (and pay for) that one elsewhere. – Chris Welch, The Verge » http://bit.ly/2MCYstU

Vizio starts testing SmartCast 3.0 with AirPlay 2 support

Since the platform’s adding support for the second version of AirPlay, you’ll be able beam media to multiple devices. You’ll also be able to mirror content you can’t cast, such as web pages, on a bigger screen. Meanwhile, the addition of HomeKit support means you’ll be able to control a SmartCast TV — switch it on and off, change volumes and even ask Siri to play shows — using an iPhone or an iPad. – Mariella Moon, Engadget » https://engt.co/2G4nalt

YouTube fans still love TV

Live TV viewing is the most popular way for [YouTube Enthusiasts] to watch their favourite programming (48%) since they thrive on online conversation and community. That compares to using time-shifting or DVR watching (24%), streaming service or over-the-top (OTT) apps (18%), or accessing video-on-demand (VOD) through a cable or set-top box (10%). – Video Advertising Bureau via Michelle Clancy, Rapid TV News » http://bit.ly/2HwrnRb

TiVo’s new streaming apps will be limited to 720p and 30 fps

TiVo announced that it will begin offering a new streaming app for the Roku, Fire TV, and Apple TV streaming devices later this year, which will allow users stream live and recorded shows in their home without investing in separate hardware like the TiVo Mini Vox. But according to an interview with Ted Malone, TiVo’s VP of consumer products and services, those apps will be pretty limited, only offering streaming at 720p quality and 30 fps, via TechHive. – Chaim Gartenberg, The Verge » http://bit.ly/2TlPl2Y
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