“Black Mirror” isn’t just predicting the future—it’s causing it

Your decisions in interactive films could have many unintended consequences. If Netflix determined that those who immediately chose to kill a family member in “Bandersnatch” would be more likely to enjoy the film Kill Bill Vol 1, then this data could be used to serve you more violent films. Netflix is planning more interactive content in 2019—and it’s already been running interactive kids’ content for years. This will allow them to gather more instinctive behavioral data on a variety of subjects. What if it started serving you programs celebrating a particular political party because of the choices you made in an interactive White House thriller? – Alice Thwaite, Quartz https://trib.al/F8lES5E
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