Ratings falls but linear TV sustains advertiser demand

The survey from WPP’s media investment group described an advertising world characterised by declining linear TV viewing, new addressable television capabilities, competitive digital video platforms, measurement, cord-cutting and more. It came to a stark conclusion that globally in 2018, linear TV has shown no new signs of life with ratings falling even with mainstays like NFL. – Joesph O’Halloran, Rapid TV News https://ift.tt/2P0zOrs

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