OTT to boom this year and AVOD to near double by 2023

WARC […] calculates that just over a third of 2018’s OTT total, amounting to some $23.8 billion, is expected to be invested by advertisers across AVOD platforms. This compares with 51.0% ($35.0 billion) in subscription fee revenue (SVOD), which is growing faster than AVOD. The remaining 14.3% ($9.8 billion) is from transactional fees (TVOD). – Joesph O’Halloran, Rapid TV News

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