Consumers in the US are hungry for next-gen broadcast TV

In a September 2018 survey of more than 1,500 U.S. consumers ages 18-74, Magid registered “solid overall interest in and high likelihood to use” the next-gen ATSC 3.0 concept, thanks to the bringing together of broadcast TV with broadband content. The survey research will provide the foundation for Pearl and Magid’s consumer lab testing later this year in Phoenix in conjunction with the Phoenix Model Market project. – Michelle Clancy, Rapid TV News https://ift.tt/2yrlwpE
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