New NBCUniversal Streaming App Rewards Viewers for Watching Shows

The company on Oct. 5 debuted WatchBack, an app that creates a personalized experience for users and rewards viewing with the chance to win prizes. Described internally as a marketing tool to promote content from NBCU and its partners, the free WatchBack app offers up a mix of full-length episodes of shows from across NBCU’s networks, video clips, and web series from digital outlets like BuzzFeed, CollegeHumor and Refinery29. None of the videos is exclusive to the app, and the full-length episodes will only be available for a limited time. – Natalie Jarvey, The Hollywood Reporter https://ift.tt/2E2ZWwO
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