YouTube Rolling Out Non-Skippable Ads To All Creators Within Its Partner Program

In addition to implementing a maximum length for nonskippable ads to 20 seconds as of January, the company also announced that it is rolling out the ability for all members of the YouTube Partner Program — or anyone who is eligible for monetization — to choose to turn on non-skippable ads on their videos. Previously, the company said, this ability was relegated to a select few creators. – Geoff Weiss, Tubefilter

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