Spotify tests letting listeners skip any ads they want, as much as they want

[Spotify] says it’s running a test in Australia that will allow listeners to skip audio and video ads any time they want, as often as they want, allowing them to quickly get back to music. Listeners who don’t pay for a subscription currently can’t skip ads at all. – George P. Slefo, Ad Age https://ift.tt/2OuvtYW
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