Scripps cashes in on OTT boom

Political advertising revenue for the second quarter was $14.9 million, more than double the company gained in 2014, the last comparable year with mid-term elections in the US. Yet the real star was OTT where subscribers to in Scripps’ local broadcast markets grew from zero to nearly 500,000 from July 2017 to March 2018 . And encouragingly, it appeared that he company did not suffer from cannibalisation as eve though it added these new OTT subscribers, the company’s total pay-TV subscriber count held steady during that period. – Joseph O’Halloran, Rapid TV News

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