Amazon Should Look To Buy CBS, “The Most Logical Fit” – Analyst

While Prime Video is important to only 40% of customers (most of whom join Prime for the free shipping), Nathanson said his firm’s work has shown that exposure to video makes Prime customers more loyal. And while buying CBS would be the largest acquisition in Amazon’s history, it isn’t the top end of the media market. Just as it bought Whole Foods, rather than Kroger or Wal-Mart, to enter the grocery business, it could scoop up CBS (whose market capitalization is around $21 billion) as an entry point to media. – Dade Hayes, Deadline Hollywood

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