AMC Unveils Answer to MoviePass: $20 Subscription Plan

On Tuesday, the theater chain will begin offering guests the chance to see up to three movies per week for the monthly fee of $19.95. The offering is being run through its loyalty program AMC Stubs, and has been dubbed AMC Stubs A-List. In a clear dig towards MoviePass, a thorn in the exhibition business’ side because of its discounted ticketing, AMC calls its pricing “sustainable.” – Brent Lang, Variety https://ift.tt/2MJCu7Q
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