Pandora matches Spotify and Apple Music with new $15-a-month family plan

The family deal looks like Pandora’s latest effort to try and convert some of its 80 million monthly free listeners to paid subscribers (and keep pace with its rivals in the process). The company launched its Premium service last March after acquiring key assets from Rdio, but has a way to go to catch up with the likes of Spotify, which had 70 million paid users as of this January compared to Pandora’s roughly six million. – James Vincent, The Verge https://ift.tt/2seWkPK
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