The BBC will run its first podcast ads, powered by Acast

To be clear, the BBC will remain ad-free in the United Kingdom, where it’s supported by the aforementioned license fee. Adams said one of the things Acast could offer was the ability to make sure ads were only served outside the U.K. (and to account for edge cases like U.K. military bases in other countries). – Anthony Ha, TechCrunch https://ift.tt/2JOZvnZ
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