OTT video ads drive more purchase intent

Video ads on over-the-top (OTT) platforms are 67% more effective per exposure, according to a study conducted by Magna Global, IPG Media Lab and Roku. – Michelle Clancy, Rapid TV News https://ift.tt/2HtHSNE
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s