TV Ad Spending To Drop By $1B In 2018 As Digital Rises 19%, EMarketer Predicts

With cord-cutting and over-the-top (OTT) viewing continuing to accelerate, total spending on TV ads will slip 0.5% in 2018 to $69.87 billion. As a result, TV’s share of total U.S. media ad expenditures will drop from 33.9% in 2017 to 31.6% this year. – Dade Hayes, Deadline Hollywood https://ift.tt/2E2ziPq
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