Meet Netflix’s Indie Content Team, at Sundance and Beyond

The rules of engagement at Netflix Indie Content are the same as any specialty studio: Match the budget to its audience. Of course, Netflix doesn’t have the friction of luring people to a brick-and-mortar cinema, and the streaming site boasts the ability to reach multiple niche audiences via targeted, sophisticated marketing and those mysterious algorithms, created by some 1,500 engineers. – Anne Thompson, IndieWire http://ift.tt/2Gqwm1o
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