MoviePass Cuts Off Some AMC Theaters as Big Picture Plan Comes Into Focus

So, the bigger strategy is coming together: MoviePass wants to strong-arm uncooperative theaters into sharing revenue when it demonstrates increased sales. It wants to own some films that it acquires based on its user data, and it’ll push those films on its app with the highest priority, and ultimately collect TV and streaming revenue on them. And the company hopes to incorporate businesses that are near theaters and promote deals, in a sort of Groupon-for-movie theaters arrangement. – Rhett Jones, Gizmodo http://gizmo.do/CcDRo77
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