MoviePass now has more than 1 million subscribers

MoviePass has ballooned in just a few short months, but subscribers and theater chains are suspicious of its business model. MoviePass is subsidizing the cost of each ticket its users buy, at a maximum of one ticket per user per day, and almost definitely losing money. For people in big cities where theater prices can hover around $15, buying one movie ticket each month will already put MoviePass at a loss. MoviePass CEO Mitch Lowe has said the company hopes to offset the cost of city users by growing its subscriber base in more rural areas. The company also hopes that the data it collects from users will eventually be valuable to studios. – Lizzie Plaugic, The Verge

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