Facebook Live Is the New QVC

Scan across the Facebook Live map, and more often than not, someone will be selling you something: impossibly fuzzy blankets; vintage clothing; pearls. Facebook launched Live to all users in 2016, hoping to capitalize on the burgeoning live video trend and court high school and college-age users who were moving away from the platform toward competitors like Snapchat. But for small business owners, Live streaming has taken the passive ecommerce shopping experience and made it active, without ever forcing a shopper outside for human interaction. Sellers aren’t just selling pearls: They’re selling two hours of time—what Reeves calls “hanging in the comments”—chatting about relationships, motherhood, and, from time to time, pearls. – Beejoli Shah, WIRED via Ars Technica http://ift.tt/2zCx8b3
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