Netflix’s comic books are a preview of potential franchises

While video might be the goal, earlier this week, Netflix announced that it would publish its first-ever comic book, written by Millar himself. Given how difficult it is to make money in comics, it’s unlikely the streaming titan is looking to become a high-volume publisher to rival Marvel and DC. Rather, Netflix is likely doing this to harness Millar’s fanbase, who have bought his works throughout his career, following him from Marvel and DC to smaller publishing houses. The company is letting Millar do what he’s done best: create ideas, show them off to his loyal fans in new comic books and generate interest in screen adaptations. Except in this case, all the movies and TV series go straight to Netflix. – David Lumb, Engadget

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