Regal Entertainment to Test Demand-Based Pricing for Movie Tickets

The move could lead to higher prices for blockbusters and lower prices for unsuccessful films. Three-year-old Atom, backed by Disney, Fox, and Lionsgate, has been pushing chains to take such a step. Amy Miles, chief executive officer of Regal Entertainment, made the announcement during an earnings call Tuesday with analysts. – Dave McNary, Variety http://ift.tt/2gJcXAM
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