Nielsen Beefs Up SVOD Ratings, Says NBCU, Disney-ABC, A+E And Five Other Content Players Are On Board

Specifically, that means tracking shows as they play on Netflix. Customers at launch include NBCUniversal, Disney-ABC, A+E Networks, Lionsgate, Warner Bros. Television and three more that Nielsen did not name. The new SVOD metrics will include not just ratings but data points such as reach, frequency and segmentation reporting, elements common for years in the world of linear TV. Streaming on Amazon Prime and Hulu are expected to follow in 2018, but for now the expansion covers Netflix–and, significantly, not on mobile devices. – Dade Hayes, Deadline Hollywood http://dlvr.it/PwJfsc
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