Nielsen Suing ComScore Over “Extended TV” Offering

In the latest legal skirmish between the audience measurement companies, Nielsen claims that comScore, Inc. is breaching a remedial agreement for using Nielsen’s PPM data “to provide services in the ‘CrossPlatform’ market (at minimum, TV and online audience measurements). But the suit says comScore’s new Extended TV offering, which “will provide television audience measurement in the absence of online audience measurement for virtually all programming and the vast majority of networks,” the lawsuit states. – Patrick Hipes, Deadline Hollywood

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.