The inside story of how Netflix transitioned to digital video after seeing the power of YouTube

YouTube clearly demonstrated that people were willing to trade fidelity for convenience and speed. Witnessing the popularity of YouTube was a revelation. And it caused us to stop our launch and pivot to a service that would allow consumers to stream movies remotely instead of downloading them. That pivot took two long years, during which we had to renegotiate all our rights and build an entirely new architecture to host and serve content. We had to transform our “Netflix box” from a hard drive that would download video to one that would stream it.* But finally, in 2007, we launched Netflix streaming because we saw the potential that YouTube presented. – Robert Kyncl, Recode http://ift.tt/2wWtM1h
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