Apple sets $1 billion budget for original TV shows

There’s no word yet on how Apple will spend its budget, though. A cool $1 billion sounds like a lot but programming costs can easily run into the millions for an episode of a high-end show — Game of Thrones episodes regularly top $10 million apiece. And after Apple’s initial and extremely lackluster original show attempts in the form of Planet of the Appsand Carpool Karaoke, it’ll need at least one quality standout hit to make itself relevant in a market crowded by companies with much bigger budgets: Netflix is expected to spend more than $6 billion on its content this year. – Rachel England, Engadget http://ift.tt/2i6uDGs
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