Nielsen Ratings Are Finally Adding Streaming Services To The Mix

Nielsen isn’t incorporating the entirety of YouTube and Hulu’s viewing numbers into its overall ratings equations. Rather, the company will complement its already existing live, DVR and On Demand stats with cord-cutter metrics geared to Hulu’s recently implemented live TV service, as well as the similarly conceived YouTube TV. Thankfully, there won’t be any medium-based exceptions in place, and Nielsen will be tabulating the numbers regardless of if people watched on laptops, phones, tablets, etc. – Nick Venable, CinemaBlend http://ift.tt/2uUOHRk
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