Ad spending on mobile video will reach $18 billion next year, surpassing desktop

The sheer volume of mobile video consumption will push mobile video ad spending past non-mobile next year. In 2018, mobile video ad spending is expected to grow 49 percent to nearly $18 billion, while fixed online video ad spending is expected to decline 1.5 percent to $15 billion. – Rani Molla, Recode http://ift.tt/2txJQR7
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