Hulu: no longer third in a two-horse race

In a recent study, leading TV and broadcast analyst MoffettNathanson noted that in what it called the ‘frenzied rush’ to launch virtual MVPDs that would attract incremental subscribers and offset the declines of the pay-TV industry, most attempts have essentially re-created the same bundle of broadcast networks and their affiliated cable networks at a similar $35 to $40 entry-level price points. It added that these price points were no accident, as they represented the lowest entry level price that both stimulates demand and ensures that these ventures are at least on the face of it profitable. – Joseph O’Halloran, Rapid TV News

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