Spotify Is Letting Labels Pay to Put Music in Your Playlists

[T]he BBC reports that Spotify is currently testing out a system wherein record labels can pay to have music appear in the playlists of the service’s free users. It more or less sounds like these “sponsored songs” will function a little like Spotify’s regular ads for non-subscribers, but instead, they’re whole pieces of music. Tight. The FADER says that the sponsored songs will match the listening habits of each individual user because no marketing is better than the hyper-targeted kind. Again, if you already pay Spotify Premium’s $9.99 monthly fee and don’t see ads anyway, you’re unaffected, and free users can opt out of sponsored songs if they can somehow locate it in their options (The Verge has a handy guide on how to do so). – Phil Witmer, MOTHERBOARD

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