Fox Network Group To Run 6-Second Ads, Pioneered By YouTube

YouTube last year introduced the format of non-skippable, six-second bumper spots. Fox Networks Group and YouTube jointly made today’s announcement at the Cannes Lions International Festival of Creativity. The companies believe that six-seconds is long enough to provide what FNG calls “appreciable brand lift” without hurting the “optimal user experience.” – David Lieberman, Deadline Hollywood http://dlvr.it/PNk4Bh
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s