Google To Tell Advertisers How Often Their YouTube Spots Lead To Store Visits

The store visits tracker, which Google launched back in 2014, was initially limited to the company’s search ads. Since then, Google says, it has logged more than five billion store visits and has concluded that consumers who click on search ads are 25% more likely to head to a brick-and-mortar retail location. – Sam Gutelle, Tubefilter http://ift.tt/2rgCWQK
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