Google To Tell Advertisers How Often Their YouTube Spots Lead To Store Visits

The store visits tracker, which Google launched back in 2014, was initially limited to the company’s search ads. Since then, Google says, it has logged more than five billion store visits and has concluded that consumers who click on search ads are 25% more likely to head to a brick-and-mortar retail location. – Sam Gutelle, Tubefilter

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.