CNN Pivots Strategy on CNNgo to Add Free Original Programming (EXCLUSIVE)

Now the Turner-owned news cabler is shfiting gears to expand CNNgo’s reach to “cord-nevers” with longer-form original productions that are free to anyone, whether or not they have a cable or satellite TV subscription. CNN on March 12 will debut its first CNNgo original: “Mostly Human,” a six-part half-hour investigative series hosted by journalist Laurie Segall exploring the increasingly complex relationship between people and technology — think “Black Mirror” in real life. The show is the first of slate of originals for CNNgo, designed to boost viewing on the digital platform and give CNN a new opportunity to sell ads and sponsorships. – Todd Spangler, Variety http://ift.tt/2mt5ypJ
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