YouTube to kill one of its most annoying types of ads in 2018

In a statement, Google said that it aims to offer a better viewing experience for its users, adding “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.” – Matthew Hughes, The Next Web http://ift.tt/2l3kjOU
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