YouTube Has Lost the Streaming Media Race

The YouTube rental initiative died. The site continues to have a rental business, barely. The rentals include first-run movies, which cost $4.99 to watch. Older movies still cost $2.99. YouTube does not have a Netflix model for consumers who want to pay one fee for unlimited access to content. It is hard to find the video rental section of YouTube, because it is buried among a large number of other promotions. YouTube’s current paid video initiative is YouTube Red, a service for music streaming and advertising free videos. – Douglas A. McIntyre, Yahoo Finance

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