Netflix Stock Hits All-Time High on Bullish Q4 Expectations

In the U.S., 54% of consumers now use Netflix to watch movies and TV shows, versus YouTube at 50% and Amazon at 29%, per RBC Capital Markets’s quarterly survey of about 1,000 American consumers. The survey also found high adoption among millennials: 67% of those aged 18–29 currently subscribe to Netflix, compared with 43% of 30 and older. According to RBC’s survey of 3,000 users in France and Germany, penetration in those countries is rising steadily: 18% of users in France and 17% in Germany now use Netflix, up from 5% and 4%, respectively, in December 2014. The survey also found an increase in the willingness to pay for streaming content among French and German consumers. – Todd Spangler, Variety http://ift.tt/2jvoPmy

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