A Chinese streaming service will reportedly pay $700M to broadcast the English Premier League

[PPTV], which is owned by retail giant Sunning, is one of a number of Chinese online entertainment platforms bidding to tap into the surge in internet adoption in China. Alibaba.com is one company that is investing heavily in online content, having acquired “China’s YouTube” — Youku Tudou — for over $4 billion, bought a $1 billion stake in Wasu Media and recently launched a $1.5 billion fund for entertainment-related investments. Bringing Western content to Chinese audiences is a big focus of those businesses and sport, and football, in particular, is one of the more proven genres. – Jon Russell, TechCrunch http://ift.tt/2g2I33W
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.