Theaters are boycotting Netflix’s first feature film, which is great for Netflix

photo: Netflix, Quartz

Over the last decade, VOD has become a viable means for commercial success outside the restrictive studio-megaplex model. […] While a handful of indie films do make it to megaplex screens, most people see such films at home through VOD, a market that has grown by around 4% a year. Subscription VOD has grown even faster, at about 8% each year, and it’s this market for over-the-top content (OTT)–media delivered via the internet, rather than cable subscriptions–that Netflix is after. – Matthew Jordan, Quartz

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