Netflix Picks Up BBC Drama Thriller ‘Bodyguard’ Starring ‘Game Of Thrones’ Richard Madden

Set in and around the corridors of power, Bodyguard tells the fictional story of David Budd (Madden), a heroic but volatile war veteran now working as a Specialist Protection Officer for the Royalty and Specialist Branch (RasP) of London’s Metropolitan Police Service. When he is assigned to protect the ambitious and powerful Home Secretary Julia Montague (Hawes), Budd finds himself torn between his duty and his beliefs. Responsible for her safety, could he become her biggest threat? – Nellie Andreeva & Peter White, Deadline Hollywood

Avatar: The Last Airbender Becoming Live-Action Netflix Series — First Look

Netflix is giving Avatar: The Last Airbender another shot at live-action glory. The streaming service on Tuesday shared concept art (pictured above) for what it’s calling “a reimagined, live-action Avatar: The Last Airbender series” based on the beloved animated show about a young hero blessed with the power to manipulate the element of air. Original series creators Bryan Konietzko and Michael Dante DiMartino will return as showrunners. – Andy Swift, TVLine

IHS Markit: YouTube turns to subscriptions to raise revenue

Revenue generated by YouTube Premium in 2022 equates to 7 percent of the $27 billion the company is expected to make worldwide from advertising. Nearly three-quarters (73 percent) of YouTube Premium subscription revenue will come from the United States, followed by Europe with 13 percent, Asia-Pacific with 6 percent, and Mexico and Canada making up the remaining 9 percent. – Broadband TV News

YouTubers are not your friends

Sociologists Richard Wohl and Donald Horton originally coined the concept of parasocial interactions and relationships in 1956 to explain how audiences developed attachments to media figures. It boils down to one-sided affection: a person invests emotional energy and attachment in a media figure, and they develop a sense of kinship and intimacy that makes them feel as though they know the celebrity — even though the celebrity has no idea they even exist. – Megan Farokhmanesh, The Verge

Imax CEO Says Streamers Weighing Giant-Screen Releases

“We’re in active discussions with all of the streaming [services] about an IMAX release,” Richard Gelfond, CEO of the large-screen exhibitor, told the Goldman Sachs Communacopia Conference during a session that was webcast Wednesday. Gelfond argued that while Netflix, Amazon and other streamers are increasingly working with top Hollywood talent, “there’s not an opening day,” especially for their tentpole releases. The exec added that the streaming business recognizes “the number one way to event-size the size [of a movie] is in Imax.” – Etan Vlessing, The Hollywood Reporter
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